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Dr. Diana Girnita

Rheumatologist On Call

Case Study

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Client Overview

Dr. Diana Girnita is a doctor and creator whose YouTube channel had hit a low point by January 2024. After the COVID-era surge faded, the channel was struggling to regain traction and needed a stronger growth strategy.

 

What We Did

We took over the channel in January 2024 and rebuilt its growth engine. In the following 6 months, we more than doubled views and revenue while significantly increasing watch time and subscriber growth.

 

Our Strategy

Our strategy focused on building Social SEO through high-quality, optimized short-form content.

The objective was to increase discoverability, bring in new viewers, and create a consistent flow of traffic into the channel’s long-form content.

We posted short-form videos strategically so they would continuously recommend Dr. Diana’s long-form videos over time. This short-form-to-long-form system helped reignite the channel’s momentum and drive deeper engagement. Short-form content alone generated 1 million views.
 

Once we took over, the channel saw a clear turnaround. Performance became stronger across every major metric, with views jumping from 2.2M to 4.3M, watch time rising from 117.3K to 206.4K, and subscribers increasing from 28.2K to 44.5K in just 6 months.

This turnaround turned a declining channel into a much stronger growth asset, with better discoverability, higher watch time, and faster subscriber growth driven by a clear content system. This case study shows how a focused Social SEO strategy, paired with high-quality short-form content and a strong short-form-to-long-form funnel, can revive a struggling YouTube channel and turn it into a scalable growth platform.

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