Case Study
One Earth Academy
The result
"There's already a wealth of information that they can go and see online. And for us that breaks down that first initial barrier."
Tom Powell · Founder & CEO, One Earth Academy International
The problem
They looked him up. They found nothing.
Principals, universities and government ministries all check before they reply. Tom had almost no on-camera experience, and no appetite for it.
Why it mattered
A year of pipeline. Four months to convert it.
Schools only buy between January and April. Miss the window and you wait a year — so nobody has time to be convinced from scratch inside the conversation.
What we did
Three moves.
Got him on camera
Coached live, on the call, one rung at a time.
Built for principals
Content a head of school forwards to a colleague.
Aimed it at his markets
Buyers thought he was UAE-only. Not any more.
In his words
"It gives that instant credibility when we're trying to penetrate new markets."
Tom Powell · Founder & CEO
Meetings open with the buyer already briefed.
From never on camera to recording every week.
Markets his content now reaches.
Worth stealing
An empty search result is a silent objection.
Nobody tells you they looked you up and weren't impressed. They just go quiet.
