If you’re looking to supercharge your marketing strategy without breaking the bank, I’ve got three words for you: Employee-Generated Content (EGC). In 2025, the most authentic and engaging content isn’t coming from marketing departments; it’s coming from the people who know your company best: your employees.
Let’s dive into why EGC has become such a game-changer and how you can use it to boost your brand’s presence on platforms like Instagram, TikTok, and LinkedIn.
What Exactly Is Employee-Generated Content?
Simply put, EGC is any content created and shared by your team members about their work experiences, your company culture, or your products and services. It could be:
- Your sales rep sharing a “day in the life” TikTok video
- Your developer posting about solving a tough coding challenge on LinkedIn
- Your customer service team showing behind-the-scenes moments on Instagram
- Your remote workers sharing their home office setups
- Team celebrations and milestone achievements
The beauty of EGC is that it’s real, unfiltered, and comes from a place of genuine experience rather than marketing strategy. And guess what? Today’s consumers can spot the difference a mile away.
People Trust Real People, Not Logos
Let’s face it, consumers have developed serious “ad blindness.”
According to Sprout Social, a whopping 90% of people trust recommendations from individuals over direct brand messages.
When your employees share their experiences, it feels like getting advice from a friend rather than being sold to.
Your Reach Expands Exponentially
Here’s a mind-blowing stat: Employee content receives up to 561% more reach on LinkedIn compared to the same content shared on corporate pages.
Why?
Because social media algorithms in 2025 will heavily favor individual accounts over business ones.
Think about it, each of your employees has their own network of contacts. When they share content about your company, you’re tapping into audiences you might never reach through your official channels alone. It’s like having dozens or hundreds of micro-influencers working for your brand.
It Shows What Your Company Is Really Like
In today’s competitive job market, showcasing your authentic company culture is crucial for attracting top talent. When potential hires see real employees enjoying their work, collaborating on projects, or even handling challenges, they get an unfiltered view of what working at your company is really like.
It’s Budget-Friendly Marketing
Creating professional content can drain your marketing budget fast. But your employees are already there, with smartphones in their pockets and stories to tell. EGC lets you generate authentic, engaging content without the expense of professional production.
Not all employee content performs equally well. Here are the formats that are getting the most engagement in 2025:
1. “Day in the Life” Videos and Workplace Snippets
Short videos showing what a typical workday looks like for different team members help humanize your brand and give audiences a peek behind the curtain. These perform especially well on TikTok and Instagram Reels.
Try this: Ask employees from different departments to film 5-10 short clips throughout their day and compile them with a trending sound or music.
Paste video here
Trifid Media on Instagram: “Hack of the Day!”
2. Personal Work Stories and Celebrations
Posts about overcoming challenges, celebrating team wins, or sharing personal growth moments perform extremely well, particularly on LinkedIn and Instagram.
Try this: Create a monthly challenge where team members share a “win” they’re proud of or something new they learned.
3. Employee Expertise and How-To Content
Your team members are experts in their fields. When they share their knowledge through tutorials, tips, or explainer videos, it not only provides value to audiences but positions your company as an authority.
Try this: Start a weekly “Pro Tip” series where different employees share a quick tip related to their role or your products.
4. Behind-the-Scenes Glimpses
Posts that show how products are made, services are delivered, or how teams collaborate give customers valuable context about what goes into what they’re buying.
Try this: Create a “How It’s Made” series showing the journey of your product from concept to delivery.
5. Participation in Trending Challenges
When employees put a work-related spin on viral social media trends, it can lead to massive engagement.
Try this: Keep an eye on trending sounds and challenges, and encourage team members to participate with a workplace twist.
Each platform has its own culture and best practices. Let’s break down how to approach EGC on the big three:
Instagram: Visual Storytelling That Builds Community
Instagram thrives on visual appeal and authentic moments. Here’s what works best:
- Behind-the-scenes photos and Stories of everyday work life
- Employee takeovers of the company account
- Photos and short Reels of team events and celebrations
- Product demos in real-life settings
- Office tours or remote workspace showcases
Pro tip: Create a branded hashtag like #LifeAt[YourCompany] that employees can use when posting work-related content. This makes it easy to find and reshare their posts to your official account.
TikTok: Where Authenticity Meets Creativity
TikTok continues to dominate as the platform where unfiltered content performs best:
- Workplace humor and relatable moments
- Day-in-the-life videos showing different roles
- Quick tutorials or “hacks” related to your products
- Employees participating in trending challenges
- Behind-the-scenes looks at how things work
Pro tip: Create serialized content like “Marketing Monday” or “Factory Floor Friday” that gives different departments a chance to shine and builds a consistent viewing habit for followers.
Remember Chipotle’s #GuacDance challenge? It started with their own employees leading the way and resulted in millions of views and a significant boost in guacamole sales.
LinkedIn: Professional Storytelling and Thought Leadership
LinkedIn remains the powerhouse for professional networking and B2B marketing:
- Employee success stories and career journeys
- Behind-the-scenes of projects and innovations
- Personal reflections on industry trends
- Team celebrations and professional achievements
- Longer-form articles about expertise and insights
Pro tip: Encourage employees to share their professional milestones and learnings, these stories perform exceptionally well and highlight your company’s investment in people.
Trifid media doing it really beautifully.
1. Start With Your Enthusiastic Early Adopters
Don’t try to force everyone to create content from day one. Instead:
- Identify team members who are already active on social media
- Look for natural storytellers and those who genuinely enjoy your company culture
- Start with 5-10 volunteers who can help build momentum
2. Make It Easy and Enjoyable
Remove friction from the content creation process:
- Provide simple tools like smartphone tripods or basic editing apps
- Host optional lunch-and-learn sessions about content creation
- Share examples of great EGC from your team and other companies
- Create templates or starter ideas for those who aren’t sure what to post
3. Set Clear (but Not Restrictive) Guidelines
Employees need to know the boundaries without feeling micromanaged:
- Create a one-page guide on dos and don’ts
- Clarify what information is confidential or off-limits
- Explain your brand voice while encouraging personal style
- Provide a simple approval process for those who want feedback
Remember: overly strict guidelines kill authenticity, which defeats the whole purpose of EGC.
4. Recognize and Celebrate Participation
People continue behaviors that get positive reinforcement:
- Highlight successful employee content in team meetings
- Create internal competitions with small prizes or recognition
- Share metrics and wins from employee content with the whole team
- Consider content creation in performance reviews (if appropriate)
5. Provide the Right Tools and Support
Make content creation as frictionless as possible:
- Consider tools like Bambu, GaggleAMP, or Sprinklr to streamline sharing
- Create content calendars that align with company initiatives
- Offer basic training on photography, video, or writing skills
- Provide access to company-approved visuals and messaging
The Future of Marketing Is Your People
As we navigate through 2025, one thing has become clear: authentic human voices cut through the noise of an increasingly crowded digital landscape.
Employee-generated content isn’t just a marketing tactic, it’s a fundamental shift in how brands connect with their audiences.
Your employees already have the stories, experiences, and passion that make your brand special.
When you empower them to share those stories, you’re not just getting free content, you’re building a community of authentic advocates who can reach and influence audiences in ways traditional marketing never could.
So, what are you waiting for? Your best marketers are already on your payroll—they just might not know it yet.
Your team’s voice > corporate fluff.
Employee-Generated Content + meme strategy = a brand that feels real, relatable, and worth following.
Ready to humanize your brand? [Book a free strategy call now!]
