Your product is good. Nobody's heard of it.
That isn't a product problem, and posting more won't fix it. It's a distribution problem, and the cheapest distribution left on the internet is content people share because they want to rather than because you paid for it.
Meme marketing is using a platform's native humour and formats to distribute a brand, instead of using advertising formats on a platform that resents them. We run it two ways: on your own account, and on separately-built theme pages, which are topic-led accounts that grow far faster than brand accounts and become distribution you own. The first 30 days are built to test enough native formats to find and scale breakout signals. We do not guarantee virality.
The clearest thing we've ever built
A US-history theme page run from Pakistan with no ad spend behind it. It wasn't even a client, and we built it to prove the craft.
Most agencies show you their best client. This is a page we grew as an experiment under our own digital real-estate project, which makes it a proof of the craft rather than a proof that one client got lucky. If we can make Americans follow a US-history page written from Karachi, we can make your buyers follow yours.
Two ways we do this
Most brands need both, because they do different jobs.
On your brand account
- Meme-native content that sounds like a person rather than a marketing department. Formats that travel, references your audience actually holds, and a posting cadence that gives the algorithm something to work with. The goal is a brand people follow voluntarily, which is a much higher bar than a brand people tolerate.
On a theme page we build for you
- An account built around a topic rather than a company, because people follow topics. It grows several times faster than a brand account, it reaches non-followers by default, and once it's grown it becomes owned distribution: a channel you point at whatever you're launching, forever. This is the American Silo playbook.
Who this is for, and who it isn't
This is you if…
- You're a SaaS company or a brand that needs attention before it needs anything else
- Your meme attempts so far haven't gotten views, or you have no idea where to start
- You want reach and cultural relevance, and you're honest that that's the goal
- You want to test us on something small before committing to a bigger retainer, which is a perfectly sensible reason to start here
This isn't you if…
- You need revenue attribution in month one, which is Done-For-You Social, a different job with a different price
- You're a person building a personal brand, in which case see Content Team for Creators
- Your brand can't survive being funny. We'll tell you on the call if we think that's true, because forcing it is worse than skipping it
How the first 30 days go
Fast, because the whole point of starting here is that it's testable quickly.
We find where your buyers already laugh
Which accounts they follow, which formats are peaking in their corner of the internet, which references land and which are three months stale. Humour is regional and it expires, so this part isn't optional.
Guardrails, agreed upfront
What's on the table and what never is. Written down before anything ships, so nobody's approving jokes under time pressure.
Volume, then read the winners
Virality is a craft-and-volume game rather than a lottery. We ship enough to get signal, then pour everything into whatever breaks out first, because the first breakout is the map.
Find the breakout format
The goal is to identify a repeatable format with real traction quickly, then scale what the audience is already rewarding. Virality is a target, not a guarantee.
Plenty of clients start here to see whether we're worth a bigger retainer. That's a sensible way to buy, and we'd rather you did that than sign something large on a hunch. Tell us the scope on the call and we'll quote it.
Questions
What is meme marketing, exactly?
Using a platform's native humour and formats to distribute a brand, instead of running advertising formats on a platform that resents them. Done properly it earns reach rather than buying it, because people share it for their own reasons.
What's a theme page, and why would we want one?
An account built around a topic rather than a company: history, fitness, finance, a subculture. People follow topics far more readily than they follow companies, so it grows several times faster, and once grown it becomes owned distribution you point at whatever you launch next. We built one to 60,000 followers with a 95% American audience and 98.1% non-follower reach, from Pakistan, on zero ad spend.
Do you actually guarantee a viral post?
No. Nobody can responsibly guarantee virality. We commit to a high-volume, platform-native testing process in the first 30 days, then scale the formats that show the strongest real audience signals.
Won't memes make our brand look unserious?
Only if they're made by people who don't understand your brand or the format. Guardrails get agreed before anything ships. And the risk worth worrying about is not being too funny, it's a brand visibly performing humour it doesn't feel. That reads instantly, and we won't ship it.
Can this generate leads, not just views?
It can, but it's not what this tier is optimised for. If leads and revenue are the actual goal from day one, Done-For-You Social is the right service, since that one's measured on money.
How much does it cost?
We quote it on the call rather than publishing a rate, because it moves with scope. It's often used as a first engagement before a larger retainer.
Not quite it?
Being good is not the same as being known
Fifteen minutes. Tell us who's supposed to know about you, and we'll tell you where they already are and what would make them share you.
Book a call